Future Majority on Next Steps for New Media and Youth

Future Majority follows up on the success of our YouTube web ad and asks how other youth organizations can find similar success getting their message out:

The media life of the CTYD YouTube video was informative to watch. It's the first time (that I can think of) that a democratic youth operation successfully used new media and the blogs to get out a story that didn't have a coordinated national push already behind it.

The story started as a press release about a CT House vote, leaked into a local media outlet, became a YouTube video, found its way into more local media including a CT blog, became a blog topic here on Future Majority, got diaried at the Daily Kos where it was front paged, and then traveled into more national blogs. What could have been a one day local story was potentially seen by a large swath of online progressives and CT residents, and it worked because CT Young Dems delivered a creative message and also because the story cycled through the local and national blogs. It's a model to replicate, and has been promoted as such both here and on the Young Democrats Blog.

So how we can make it even more replicable? How can local youth organizers increase the reach of their stories? When best practices like this arise, how can they get in front of as many of the relevant eyeballs as possible?

We are more than happy to help other youth organizations with similar campaigns. Feel free to contact me through my personal blog.